The Great American Bakery Hunt would like to give a shout out to Santa Monica's Yummy Cupcakes for participating in the "Season of Wishes" campaign to benefit the Make a Wish Foundation. From November 23 to December 23, Yummy donated 50% of their proceeds to the organization from every Make a Wish cupcake purchased. Make a Wish does great work granting the wishes of children with life-threatening medical conditions. Ever the fan of bakeries who combine supporting worthwhile causes with delicious treats, I enjoyed a Make a Wish cupcake to join in the effort. This definitely falls under the category of delicious cause marketing.